Social Media
Content
Social media content designed for agency clients — grounded in an established marketing strategy and a platform-specific content plan provided by the account team. My role was to translate that strategy into content that actually works.
My Role
Briefed on strategy. Responsible for execution.
These weren't open-ended design briefs. Each project came with an established marketing strategy and a social media content plan provided by the account team. My role was to take that direction and turn it into content that actually performed — on-brand, on-strategy, and built to drive results.
Foundation
Marketing Strategy
The client's established brand direction and marketing goals — provided as the strategic foundation for all content decisions.
Direction
Social Media Strategy
A platform-specific content plan provided by the account team — covering content pillars, post formats, tone of voice, and publishing cadence.
My Role
Content Design
I translated the strategy into visuals — designing every post to be on-brand and purposefully built to drive the intended action or response.
Client 01
Lawn Mower Yard Lager
A retro-spirited Canadian craft lager brand with bold visuals and a laid-back attitude. Content focused on lifestyle storytelling — evoking summer freedom, earned relaxation, and 70s-inspired fun through vibrant photography and punchy copy.
Client 02
Doctor's Biome
A science-backed probiotic brand targeting health-conscious consumers. Content strategy mixed educational posts (myth-busting, ingredient spotlights), social proof (customer testimonials), and product-focused lifestyle imagery — building trust while making complex science approachable.
