About the Lab

The Story

I design leverage,
not just interfaces.

I start with the problem, not the solution — understanding business goals and real user friction before touching any design tool. From there, I work in hypotheses, run experiments, and measure what actually changes.

I use AI as a practical tool — to move faster and focus on what matters. Whether it's building design systems in Figma, conducting user research, or prototyping and wireframing early ideas, my goal is always business impact, not just better-looking screens.

I like trying new things and I'm not afraid to fail — that's how I learn best. In design, I care more about usefulness than aesthetics. Good design does a job. I'm fluent in both English and Korean (EN/KO), which opens doors with diverse teams and clients across North America and beyond.

I'm based in Saskatchewan, Canada (CST, UTC-6) and have worked fully remote for 4+ years — collaborating with clients from BC to Ontario without missing a beat. Saskatchewan doesn't observe daylight saving time, which means consistent, predictable scheduling year-round for clients in any time zone. Available for freelance, contract, and full-time remote opportunities.